Expand Your Webinar Audience with Our Influencers
Use Case - Cyolo gains leads for a quarter of the price through the power of quality Influencer networking
We had the opportunity to provide Cyolo, an early-seed startup in the Secure Access/Network Connectivity space, a webinar host who could not only help co-lead an webinar focusing on Zero Trust from a new angle but could also help promote the event to their network on LinkedIn, expanding the brand’s visibility and audience.
“All in all, we got valuable quality leads that were the exact target audience for our product and who showed a high level of interest“
– Clare Avieli, Director of Global Marketing at Cyolo
Key Achievements through Cyfluencer’s Network brought Cyolo the added value for their webinar through:
- 105 leads through Influencer promotion
- 28% attendance rate for live event
- Same amount of leads from larger peer network virtual conference vendors at only 25% of the cost
- Engaged and interactive panel and audience
- Highly qualified, relevant leads
Our challenge was to match the client up with not only a knowledgeable cybersecurity professional to co-host a webinar but one who was actively engaged on LinkedIn with a target audience who would be relevant to the Secure Access industry to help the client expand awareness and leads for their product.
What We Did
From our pool of Influencers within Cybersecurity, we identified one of our cybersecurity professionals who is very active on LinkedIn with 10K+ followers and a very engaged audience, as well as a vCISO for a manufacturing company. We connected him with the client.
In the close-knit cybersecurity community, identifying strong, active professionals in the field can be just as valuable as teaming up with mainstream ‘big name’ Influencers.
And another bonus is now our client can use the budget saved to create new content with more of our influencers and continue to vary Brand reach and grow their audience. Additionally, the content is being repurposed for more lead gen and general marketing extending the value for more quality leads in the future.
Ready to find your next influencer for your upcoming event? Complete our Speaker Request Form here and we’ll be in touch!